Fly posted this a few weeks ago but I've been meaning to share it here anyway. I love this Sisters in Style feature on the Madewell site (sidenote: Can we talk about Madewell? I think their marketing is really great and the stuff on their website is cute. I've sort of enjoyed their clothes from afar for a while but then I went to the recently opened Madewell in nearby Troy, MI and saw their clothing in person for the first time and was so underwhelmed. I knew they were the "younger sister" of J.Crew, but the clothes seemed really cheap, way overpriced and the styling was too aggressively hipster. It really turned me off of the brand a bit. I guess I'm not the target demo?).
In any case, sisters Cassi and Nicki have style for days. They've lived in a million different countries but they talk like they grew up in Southern California. I totally want to know more about them because they seem interesting (Nicki's job is listed as "tea consultant!") and genuine and funny and where can I get that grey nail polish Nicki is wearing in the vid? More Cassi and Nicki, less Kardashians, please!
Check out the video on Madewell.