SwissMiss recently asked this question on her blog, and I don't know if I have an answer. Since I've started working in online marketing, I've started to think a little more critically about brand loyalty, and I realized that I don't really have any. The one brand I'm most loyal to is probably Apple, which she specifically called out in her post as not being eligible. So what other brand?
I'm kind of obsessed with my local grocery store, a small Michigan chain called Plum Market. I go once a week and I actually love the experience of shopping there. The staff is incredibly friendly, everything is beautifully merchandised and they have a salad/deli/bakery section that rocks my world.
But food is a necessity. What else? And the thing is, I don't think there's any brand that I can't live without (maybe Craigslist, does that count?). I don't even buy very many things anyway. I don't know if that makes me the worst person in the world to work in marketing, or the best.
What about you? Are you loyal to any brands?