I recently decided to add Google Analytics to this blog for the first time and, even though I consider myself fairly Internet savvy, the process kind of mystified me.
In the end, it turned out to be not too difficult, but in case someone else is trying to find the same info, here's an illustrated guide to adding Google Analytics to your Typepad blog. This will be part 1 of 2. Tomorrow will deal with setting up a filter in your Google Analytics to ignore visits from your own IP address.
Step 1: Sign up for a Google Account. This is the easiest step because you already have a Gmail account anyway, right?
Step 2: http://www.google.com/analytics/
Step 3: See that pull down menu at the far left? Click it and select "Create New Account". Click on the image below to see a bigger, clearer version. (And pay no attention to the sad stats for my now-closed Etsy shop. But look at that! Visits for rifferaff.com are up 100%!)
Step 8: This is what you will see next and here's where things deviate a little from what you're instructed on the screen. If you're only tracking a single domain (one site) leave the defaut selection on the left as is (if you're tracking more, I can't help you). Since this is a tutorial for adding Google Analytics to your Typepad site, you do not need to copy and paste the code. I repeat, you do not need to copy and paste the code. You do not need to email it to yourself. What do you do? Press "Save and Finish" and move along. Trust.
Step 9: You'll be taken to a site that looks like this. Copy the UA number, all of it, including the "UA." I've blocked out my UA number below, but on your own screen, it should appear where that little purple box is.
**Reminder: this is a tutorial for adding Google Analytics to your Typepad blog. For the purpose of taking screenshots for this tutorial, I went through the steps using the URL for a (janky) Blogspot blog I've set up for my writing, which is why you see a Blogspot address in the screenshot below. But these steps are not for adding GA to Blogger. They have their own tutorials over there specifically for that purpose.
Step 13: Almost! See the yellow triangle icon in the status column? That means that your Google Analytics is not properly set up just yet. Give it about 24 hours for the code to all sync up or do whatever it is that it needs to do. Check back a day later and if it hasn't turned into a pretty little green check mark then you should ask a computer savvy friend for assistance because I have no idea what went wrong.
Congratulations! You have installed Google Analytics on your Typepad blog and can now start using it to see information about your visitors like how long they spend on your site and how they found your blog. One of the most exciting (or depressing) metrics that you can see will be how many visitors you have. If you have a smaller blog and are looking for an honest assesment of your visitors, you should consider blocking your own IP address so that visits logged from your own computer won't be counted in the visitor counts and site views.
Figuring out how to do this was a little more tricky than installing Google Analytics so I will post a separate tutorial tomorrow on how to block your own IP address in Google Analytics.