I've mentioned before that elements of self-publishing appeal to me. Given my interest in design, marketing, and social media, and an entrepreneurial background, the idea of publishing and promoting my own work doesn't seem that initimidating, it actually seems pretty accesible. And did you know that when it comes to e-books it's even easier than self-publishing print copies? It is absolutely free to upload an e-book to the Amazon digital store. But is the audience there?
Self-publishing success story, JA Konrath, blogged about how many of the Top 100 Sellers in several of the Kindle stores on Amazon are by self-published authors. An excerpt:
Kindle Store > Kindle Books > Fiction > Horror > Occult
50 out of 100 are self-pubbed.
Kindle Store > Kindle Books > Mystery & Thrillers > Police Procedurals
15 out of 100 are self-pubbed.
Kindle Store > Kindle Books > Mystery & Thrillers > Thrillers > Technothrillers
36 out of 100 are self-pubbed.
Now, I'm not a guy to jump to conclusions, but it seems to me that some indie authors who aren't named J.A. Konrath are doing pretty well on Amazon.
Yes, many self published authors are doing well, but I would guess that many of these readers are older, middle class males and early adapters of a technology that has only been available for a few years. The demographics are important to me because my work skews younger and female. Does that audience own a Kindle?
The answer appears to be, not yet, but soon.
So while I don't think that it makes sense for me to self-pub TMD right now, it could be something to consider in a few years if it remains unagented and unsold. And this is something I am keeping in the back of my mind as I work on my new novel. It's a sci-fi, and though it's intended to be YA, with a female protagonist, it's also the kind of work that could have crossover appeal to an older audience. Maybe the kind of audience who owns a Kindle?
There are a few success stories. Karen McQuestion, has had success with YA and MG e-books sold in the Amazon store. And YA author Neesha Meminger blogged this week about the exciting potential for e-books in a publishing landscape that seems to value the "sure thing" and doesn't take a chance on quieter or more controversial works.
I sold Shine in 2007. My current project, a contemporary, realistic YA with elements of humour and romance is, according to editors, "too quiet," "too commercial," or it "won't stand out."...In any case, no one said the book, or the writing, wasn't good. In fact, most of the editors it was sent to expressed how much they enjoyed reading it, and how "on the fence" they'd been regarding acquisition. So, as *readers* they enjoyed it...This tells me a couple of things: 1) in the minds of the editors who read the book, it was a fun read, but they were afraid it wouldn't sell enough for them to justify acquiring it; and 2) there's nothing wrong with the book. It did not get acquired because, based on the opinions of a handful of editors, it would not sell as well as they'd need it to. It was not a "hot" property. It was not the NEXT BIG THING.
I encourage you to read the whole article. For now, my goal is still to get a literary agent, be published with a major house, and to be able to take advantage of all the resources and exposure that would provide. But blog posts like this let me know that getting rejections from agents and publishers doesn't have to be the end of the story.