One of my first internship duties last week involved looking at the results of a recent survey that the company had carried out. The survey software used was Survey Monkey. This is a software that allows the user to create and send surveys to her own email list. Send a survey to your customers to get their feedback on new products, pricing ideas, how they heard about you, etc. Carefully chosen survey questions allow valuable insight into the minds of your customers that you can use in future business decisions.
There are several different pricing structures so visit the site to read about them in more detail. There's even a free option that allows you to create a survey with up to 10 questions and receive up to 100 responses- perfect for a small business. If you expect to receive more than 100 responses, you'll need to pay the monthly subscription fee of $19.95. This allows you to send out an unlimited amount of surveys with an unlimited amount of questions and receive up to 1000 responses in a given month. To entice customers to fill out a survey, offer them the chance to be entered in a raffle for free stuff. The valuable information you'll receive from them in return will be more than worth it.