To blog or not to blog?
A blog (short for web log) is a great way to easily and quickly establish a web presence. Basic blog services require little to minimal HTML knowledge to get started (though HTML allows you more options for customization). There are free and low cost options which allow you to register, log on and get your first post up within minutes if you so choose. Blogs exist for every subject matter imaginable and I've already spotlighted a few of the hundreds (maybe thousands) of craft and design-related blogs that exist.
So what's the difference? And which one is right for you.
I tried both services to determine which was right for Make It. Though Blogger had the important advantage of being a free service, Typepad offered a user-friendly interface, more customizeable options (for someone with little HTML knowledge), the ability to easily create a three-column blog, and a "Categories" feature.
The "Categories" feature was especially important because I want this blog to serve as a resource. The ability to assign categories to different postings allows readers to search the blog not only by date and keyword, but also by pre-assigned categories like "Make It Tips" and "Jewelry."
If you will mostly be using your blog to post pics of your latest projects and news about upcoming events or sales, a Blogger account may suit your needs perfectly, http://mleeprints.blogspot.com/ is a great example of this.
I used this article as a reference when comparing the advantages and disadvantages between Blogger and Typepad services: http://blogging.typepad.com/how_to_blog/2005/02/more_on_blogger.html